Microsoft buys “Fast” search engine firm for Web ad serving

I think this is why Google are having these TWO unfavorable policies to streamline their resource to be prepared themself to fight Yahoo Publishers Network and Microsoft.

This move could give Microsoft a leg up against its competitors in the online advertising space. Fast’s solutions include Enterprise Search Platform (ESP), a software framework designed for efficient indexing of searchable content, along with a series of search-derivative applications (SDAs) for uses such as online publishing, business intelligence, and mobile search.

One of the application called Fast AdMomentum announced early last year, is designed to let media companies sell and serve ads on their own Web sites, without needing to pay an ad agency or an online “middleman” such as Google.

For those who want to find out more about this troubled company:

It s founded in 1999, Fast originally played in the enterprise search market. Over the past year, though, the company has been migrating toward businesses in the area of online ad serving.

So gear up everyone!! :> 2008 will be a War along this three ads network giants. Hopefully we could benefit out of it.

Don't bother the posts below, but if you are free, why not?

1. WIKIA: Wikipedia search engine online
2. Internet: for your job search
3. Have you wonder why your ads could return you with nothing?
4. Yahoo Can Grow Faster Than Google?
5. Another case: Got Bullied by AdSense again