I love technology—there’s nothing more exciting than reading about some up-and-coming whiz-bang gadget that could revolutionize the way we play games, listen to music, or use our cell phones. Take my new unlocked G1 phone from Google — it lets me use the phone as a barcode scanner to compare prices everywhere I go. Pretty cool, huh?

So I’m down with high tech, but what if it’s so high tech that the company making it can’t make any money off it? In other words: can technology be a bad thing for business?

But doesn’t technology grease the wheels of capitalism? Don’t all those pixels and megabytes and gigabytes help us move onward toward progress and all things that are good? After all, without some geek off in a lab somewhere pushing the limits of technology, we’d have no TV, no Internet, no Roomba. The geeks are our friends.

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What Kind of Business are You?

Simply throwing a blog up on your business website or as a link on your website and waiting to see how popular it is isn’t the best first step in having a business site blog. You need to begin by determining the audience you are addressing with your business. Are they even blog readers? Most people are fairly aware of blogs and their place on the internet, but in relation to your business, do they even make sense? If your typical customers and site visitors are coming for new products or to make return purchases, chances are pretty good that a blog isn’t going to matter to them. When your site is setup to give your visitors new information, blogs might be a good way to package this information in a pleasing way.

Try to think about other websites that are in the same market as you. Do they have blogs? Do these blogs get a lot of comments? If so, that can mean that people are reading them enough to comment on the content – and that kind of interaction may be worth your time.

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And a Happy New Year to you too!!

I’m heading out to deliver Christmas presents with Haruhi along…Ho…Ho…Ho…. ^^O

What present do you get for this Christmas?