Archive for the 'Ad News' Category

Recession or no, Internet ad sales still booming

Tuesday, June 10th, 2008

According to PubMatic’s second monthly Adprice Index, US economic slow down drag the ad sales fall about 23%, however accordingt to IDC, revenue from U.S. online advertising increased by 23.9 percent to $7.1 billion in the first quarter compared to $5.7 billion in the first quarter of last year.

Despite the sluggish economy, IDC expects Internet [...]

10 questions to ask yourself

Saturday, May 24th, 2008

So, what are the questions that you should ask yourself before making any changes of your life (Have you wonder that before?).

Try these series of questions, I know most of them are very lame, but they are effective to reveal the true-self of you when answering them honestly.

Hope they may help:
1) What are the three [...]

Do Blogs Influence Female Consumers?

Monday, May 19th, 2008

More than one-third of US female Internet users surveyed either contributed to or read blogs in March 2008, according to the BlogHer/Compass Partners’ “2008 Social Media Study.”

In the study, a full 29% of female blog readers said they had made a decision to buy a product based on information found in a blog post.

Female blog [...]

Online Ad Rates Fall 23 Percent

Thursday, May 15th, 2008

The economic slowdown in the U.S. is starting to impact the online advertising industry, with overall monetization down 23 percent according to ad optimization company PubMatic’s second monthly Adprice Index.

The index is based on data from more than 3,000 publishers and billions of ad impressions.

Large Web sites performed the worst while small Web sites were [...]

Study indicating that Internet ads better than TV ads

Thursday, March 20th, 2008

This study was commissioned by Walt Disney Internet Group and ABC. (Walt Disney is the parent company of ABC.) and the result showed that:

Approximately 80 percent of people who watched videos on the Web site of broadcaster ABC (through the company’s player) could remember the sponsor/advertiser of the program, said Brad Davis, senior vice president [...]